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MARKETING FACTS Many companies are focusing their marketing budgets toward iInternet based, or inbound marketing (i.e. social media, virtual events / webinars, search engine optimization, etc). The amount of money companies spend on social media and blogs has almost doubled in recent years? Inbound marketing costs over 60% less per lead than traditional, outbound marketing? Nearly 80% of Internet users don’t scroll past the first page of search engine results? Currently, LinkedIn drives the most referrals to B2B (Business to Business) websites? Facebook generates the most conversions for B2Cs (Business to Consumer) websites? Close to 40% of US companies implement blogging for marketing purposes?
BUSINESS FACTS There are almost 21.5 million (90%) small businesses in the United States Small businesses are responsible for 39 percent of GNP. Small businesses are responsible for 52 percent of the all U.S. sales and contribute about 21 percent of all manufactured U.S. exports. Small businesses contribute 44 percent of all sales in the country. Small businesses employ 54.4 million people, about 57.3 percent of the private workforce.